Checkout and start a return
Accessibility program overview
shop.a11ychecks.demo
Two of four customer journeys contain barriers that can prevent checkout or product returns. Payment and return controls require the most immediate attention.
Eleven more require attention
3 blocking · 11 serious · 33 review
Illustrative ecommerce impact model
How this sample estimates revenue at risk
Fix these first
Ranked by blocked journeys, customer impact, and frequency.
- 1
Payment field has no accessible label
Screen-reader users hear only “edit text,” with no instruction identifying the card-number field.
- Fix
- Connect a visible label to the field.
- Owner
- Front-end development
- Criterion
- WCAG 1.3.1 - Level A
- Verify
- Retest the checkout with a screen reader.
- 2
Return-reason menu cannot be opened by keyboard
Keyboard users cannot choose a required return reason or continue the journey.
- 3
Focus order skips the guest-checkout option
Verified in the last 30 days
A fix counts only after a successful retest.
2 fixes confirmed by retest
Form error summary is announced
Confirmed with keyboard and screen reader testing.
Product images have meaningful text alternatives
Confirmed across the product catalogue sample.
Customer journeys
Blocked journeys appear first, followed by journeys with friction.
Checkout
Cannot be finished1,240 starts each week · stops at Payment
Start a return
Cannot be finished180 starts each week · stops at Reason
Create an account
Can finish with friction420 starts each week · can be finished
Track an order
Can be finished960 starts each week · no blocking barrier found
Assessment confidence
Automation is one input; human testing completes the picture.
- Pages scanned
- 14 of 14Every page in the four sample journeys
- Automated coverage
- Approximately 30% to 40%Some barriers require human judgment
- Journeys tested by a person
- 1 of 4Checkout reviewed with a screen reader
About the risk estimate
The $125,000 figure is demonstration data showing how journey volume, abandonment, and estimated order value can help teams discuss business impact. It is not a financial forecast.